Carvertising - Get paid to display adverts on your car

Advertising plays an important part in our daily life as it introduces us to new products/services and the latest offers that we can grab. This is a really huge business and it is found almost everywhere from radio to television, newspaper to internet and posters to leaflets. Marketers are always trying to find new ways to find exposure for their products and services and recently they have come up with advertisements on cars (carvertising in short). If you think about it for a minute, you’ll see that’s it’s actually a brilliant idea because a car can travel many places and is seen byloads of different people. The whole point of advertising is to reach the maximum number of people to deliver a message to them and car advertising does just that.

How does car advertising work?

You need to register with a company which has contacts with advertisers willing to create campaigns using cars as the medium. What happens then is that you are asked your basic personal information along with the driving routes you currently do and some details about your vehicle. Bear in mind that the more driving you do the better and the more you are in areas of high visibility, the more chances you have of being selected for a campaign. Advertisers want their products or services to reach a large audience, so if you drive only on quiet roads, then chances of the adverts on your car being seen are quite slim.

If you have been chosen for a campaign, you will be asked to bring your car to some place where the advert can be placed on your car. Of course, this will be done at your convenience. Usually your car will be wrapped in a vinyl graphic which contains logos, photos and text that the advertiser wants displayed and is supposed to be eye-catching as well which means it’s going to be something boring but rather something that’s going to make your car stand out from the crowd.

When the campaign is over, the agency will remove the vehicle wrap for you and give you your reward which is probably cash incentive. How much you can earn with this car advertising business really depends on the advertiser and how long the campaign will be running for and how large the advert will be together with your driving patterns.

Is carvertising worth it?

Well if you don’t mind having adverts on your car, then why not? You’ll get paid for it anyway so it’s not like you’re doing this for free. You don’t have to pay anything to get this done as well because the agency will get the adhesive vinyl graphic placed on your car and will remove it when the campaign ends as well. There is no risk to your original car paint and there’s no extra precaution for you to take – you can wash your car the same way you always do and you don’t need to change your driving habits as well. It’s just the exterior of your car that will change because of the carvertising but besides this, everything else will remain the same. I’d say go for it and earn some extra money!